Our Team
Cole Bevel - Managing Partner
As Founder, Cole brings a well-suited business style to the merchant services industry. Blending his business background with a balanced sense of humor and determination, Cole assures his MerchantsXL clients of a comfortable and enthusiastic transaction process. "No matter what the challenge, clients can expect me to be forthright in finding the right solution." As a native Nevadan and UNR graduate, Cole has an insightful understanding of the benefits of investing in the region. Cole has a deep understanding of the merchant services industry and balances his business with a personal relationship-based approach. Good natured and well-grounded, Cole strives to continually influence those around him to have a proactive role within the community. A sports enthusiast and family man, out of the office Cole can be found appreciating the outdoors, on the golf course, or at different events supporting the Wolf Pack and local community organizations. Cole and his wife are also looking forward to becoming parents with their first son due this May. His accolades include:
- Reno/Sparks Community Leadership Class of 2011(LRS)
- Top Closer - Rick Grosso National Sales Convention
- Vice President & Fundraising Chair - Northern Nevada RIMS Society
- Reno Tahoe Young Professionals - Founding Member
Jeff Lenardson - Managing Partner
Jeff is a perennial entrepreneur and current CEO of DFL Capital, a consulting firm that specializes in business turn-around and C-level business consulting and Directorships. Mr. Lenardson has built and sold several companies and has also been involved in several M&A transactions at the board level, investment level, and the advisory level. His businesses have included a Computer Networking firm that was sold to a Fortune 50 company, a Computer Software company that was sold to a Global Firm going public, and most recently a broadcast integration firm that designed and built Television studios. Mr. Lenardson has consulted with companies in the areas of technology, medical devices, real estate, actions sports and even educational companies. Mr. Lenardson prides himself on creating process and Operational and Financial efficiencies that will provide a platform for growth and scalability to create highly profitable companies. Mr. Lenardson is involved in many Philanthropic events and his personal interests include Skiing, Mountain Biking, Boating, and Off-Road sports. Born and raised outside Denver Colorado, Jeff now splits his time between Reno/Lake Tahoe, Nevada and Huntington Beach, California with his wife and three children. His accolades include:
- Ernst and Young Entrepreneur of the Year Award finalist
- Winner of Bridgate 20 award
- Member of the Fast Company Fast 50 award
- AT&T Millionaires club award winner
- Cisco partner of the Year award winner
- Completed the Baja 1000 race
Brian Lenardson - Junior Partner
As a new resident to the Reno/Tahoe area, Brian brings many years of his entrepreneurial expertise and management experience to MerchantsXL from Golden, Colorado. After successfully owning and operating his own painting business since 1994, Brian decided a change of scenery was in order and brought his outdoorsman spirit to our area to embrace a new industry. With his tireless work ethic, Brian has also gone through a rigorous 798 hour massage expert training course, graduating at the top of his class with a 3.9 GPA, and then taking it a step further by developing a 750 hour massage course and having it implemented by the Colorado Division of Private Occupational Schools. He personally taught that course for the Colorado Paramedical Esthetics and Massage Therapy School for 2 years before deciding to leave for Northern Nevada. A devoted outdoorsman, Brian enjoys snowboarding, white water rafting, fishing, hiking, mountain biking, and playing the bass guitar in his spare time. He has an accomplished climbing resume with a 17,825 foot volcano in Mexico under his belt, as well as having summated eighteen of the 14,000+ foot mountains in Colorado. Brian currently resides in South Reno with his girlfriend and is embracing his new lifestyle with everything the Truckee Meadows area has to offer.
